After Matt Lauer Was Fired, Ratings Of ‘Today’ Show Increased

Immediately after Matt Lauer’s termination was announced, the ratings for the ‘Today’ show increased significantly. Nobody has been named as a ‘replacement’ yet.

By nowproducerdave on December 6, 2017
(Photo by Larry Busacca/Getty Images)

Viewership was actually up by 14%, which is a pretty significant chunk of viewers. The average number of viewers for the show was about 4.9 million after Matt was fired for his sexual misconduct.

The day they announced Matt Lauer’s termination, the peak number of viewers hit 5.7 million, which is 1.3 million more than the average second place winner (with 4.4 million), Good Morning America on ABC in this case.

The reason for the boost though isn’t because there were that many people who hated Matt, but simply because it was current news, and people tuned in to see what was going on, and to hear details from those he actually worked with. Basically, people were curious, and watched just to see what happened. What will be interesting though is checking on “the numbers” (as we refer to them in the business) over the next few weeks and months, just to see how they trend heading into the future.

Side update – nobody has been named as Matt Lauer’s “replacement” yet, but we’ll be sure to let you know as soon as they do.


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