This 7-Year-Old Makes $22 Million Per Year On YouTube

A first-grade YouTube star is already raking in about $22 million per year, and that figure is expected to grow significantly higher next year.

By nowproducerdave on December 4, 2018
(Photo by Ethan Miller/Getty Images)

I’ll quit my job today if I could make .5% of that in a year. A first-grader has a YouTube channel (with the help of his parents, of course), and earns an absolutely outstanding amount of money. He’s been in the news a few times this year, but we couldn’t pass up telling this story.

Ryan ToysReview does just that – he plays with toys on camera. It’s any 7-year-old’s dream to just play with toys all the time. Companies send toys, and he even has his own line of approved toys. A majority of the income comes from ads in the videos on YouTube. The more views his videos get, the more money the ads generate. He’s one of the topmost subscribed YouTube channels with over 17 million subscribers. That’s a lot of ad revenue.

But how does someone who plays with toys on video become so popular? Well, it’s because a lot of the people watching the videos are actually children themselves. There’s a theory that the “joy” of getting a new toy is the “unboxing” itself. Ryan has unboxing videos that other kids watch, and they get to experience the joy of opening a new toy even though they don’t have the physical item. There’s a lot more to Ryan’s story over here at Forbes.

Around the site