Chipotle Gave Away Free Queso And It Didn’t Go As Planned [TWEETS]

Chipotle tried to run a promotion to get people to try its new and improved queso. The company gave it away for free… but the plan backfired.

By Admin on December 14, 2017
(Photo Illustration by Scott Olson/Getty Images)

By now you know that Chipotle came out with queso a few months back. Something people wanted for a very, very long time. The only problem was, a very limited amount of people actually liked it. I have to be honest, it was a bit flavorless and not very hot (temperature wise) so it wasn’t something I was excited to eat again. Chipotle heard our cries, saw the reactions on Twitter and decided to mess with the recipe a bit.

After the recipe changed, they tried to give it away for FREE on Tuesday to people who were wearing “cheesy Christmas sweaters”. I saw this promotion all over Instagram, Twitter, Facebook and I even got a text about it from Chipotle. Yes, I’m on the Chipotle text list, I don’t want to miss out on free burritos. The problem was, I don’t think a lot of people realized they had tweaked the recipe so they thought Chipotle was trying to give away the original queso, that wasn’t a hit, for free. Twitter let them have it…..

Then, Qdoba came through with this tweet…

SOURCE: Delish 

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