A six-second advertisement for the upcoming horror movie, The Nun, was pulled from YouTube for reportedly being too scary and disturbing. The ad was featured before a variety of different videos on the video streaming platform, until YouTube eventually took it down.
According to Nylon, the ad begins with a black screen before a suspicious computer volume counter appears and starts fluctuating the volume. Then, a ghostly nun, befitting of the movie title, suddenly appears on the screen along with a loud, horror movie scream.
WARNING! If you see an ad on youtube with the volume sign 🔊🔉🔇 being turned down and nothing else, ITS A JUMPSCARE for the new NUN movie coming out. i advise you look away and/or turn down the volume if you have anxiety or just straight up hate jumpscares, pls rt to save a life
— 🎃 apple 🎃 (@bbydvas) August 12, 2018
Apparently, the advertisement worked a little too well at spooking audiences, as many posts went viral on social media that warned against the surprise, jump-scare ad. YouTube seemed to agree, as they responded to these posts by announcing the ad had been pulled from circulation on their site. Nylon reports that YouTube released a statement, saying that the ad went against their “violent and shocking content in ads” policy. YouTube stated that these policies are in place to ensure that no users are shocked and offended by websites or companies that employ these advertising practices and conflict with YouTube’s ad network.
The marketing team for The Nun most likely sees this as a huge success, however. With both the ad and audience reactions going viral, promotion for this fifth film in The Conjuring series has surely exceeded expectations. The film is set to release on September 7.
For those brave enough to watch the ad, you can watch a re-upload here. (Fair warning: jump-scare)