Snapchat recently apologized for a “tone deaf” ad that used Chris Brown and Rihanna to seemingly make light of domestic violence.
The ad promoted a game called “Would You Rather?” and featured the two singers. It asked users if they’d rather “slap Rihanna” or “punch Chris Brown.”
Many were quick to point out the inappropriate nature of this ad, reports NME. One Twitter user screenshot the image and wrote:
“Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this?”
The ad alluded towards Chris’ conviction for beating Rihanna in 2009 when the two were dating. Snapchat quickly deleted the ad and issued a public apology to the BBC:
“The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We’re sorry that this happened.”