Sia Becomes New Spokesperson For M.A.C Campaign [PICS]

The campaign has had some big stars contribute as spokesperson since its launch, with the first being RuPaul. The latest to join the ranks is Sia.

By Admin on November 30, 2017

(Photo by Kevin Winter/Getty Images)

M.A.C Cosmetics has been supporting those affected with AIDS and raising awareness since 1994 with its Viva Glam campaign.

The campaign has had some big stars contribute as spokesperson since its launch, with the first being RuPaul. Other notable delegates include Ariana Grande, Lady Gaga, and Nicki Minaj.

The latest to join the ranks is Sia, who is also launching her own red lipstick with the brand for the campaign.

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Sia, VIVA GLAM’s newest spokeswoman, introduces a vivid Lipstick that’s as loud as you dare to be. Every cent of the selling price of VIVA GLAM is donated to the M·A·C AIDS Fund. @siamusic #VIVAGLAM

A post shared by M·A·C Cosmetics (@maccosmetics) on Nov 30, 2017 at 9:26am PST

As Nylon notes, all proceeds from the Viva Glam campaign, including the new Sia lipstick, will go straight towards the M.A.C AIDS fund to help end HIV/AIDS.

Sia’s daring red lipstick will be available online and in stores Jan. 25.

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Sia’s soulful songwriting inspires countless fans to raise their own voices. Be heard – and seen – in VIVA GLAM Sia, coming 2018. @siamusic #VIVAGLAM

A post shared by M·A·C Cosmetics (@maccosmetics) on Nov 30, 2017 at 11:33am PST