It hasn’t even been a full day since Rihanna responded to Snapchat’s insanely insensitive ad about her and Chris Brown, but the backlash is already costing the company a lot of money.
For those who don’t know, this is what the company is under fire for:
The ad was heavily criticized for making light of the domestic abuse the pop star suffered at Brown’s hands, and Rihanna angrily called the company out on her Instagram:
“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet…you let us down! Shame on you. Throw the whole app-oligy [sic] away.”
According to Elle Magazine, the blow back from the ad has cost the company $577 million just yesterday alone. However, it gets much worse if you compare the share price for Snapchat from March 12th (the day the tweets criticizing the ad began to gain steam) to today’s share price; in that case, the company has lost $807,725,100!
Outside of money, there have been other major repercussions. Users on the social media app were already dropping before the scandal, and this has only made things worse. And this is all without even considering the damage Kylie Jenner did to the company just a few weeks back.
While Snapchat did offer an apology for the ad, it appears it’s a little too late to fix the damage.
Head right here to learn more. Also, let us know what you think about the controversy in the comments section.