Rihanna plans to donate Fenty Beauty proceeds to a great cause.
The beauty brand is closely tied to Clara Lionel Foundation, reports Rolling Out. The singer established CLF, a nonprofit organization named after her grandparents, in 2012 to help impoverished communities.
100 percent of September Fenty Beauty profits from the limited-edition Diamond Ball-Out Killawatt Freestyle Highlighter are going towards CLF. The money will be spent on scholarships for girls in Malawi attending secondary school.
Rihanna is also holding her fourth annual Diamond Ball on Sept. 13 in New York, with Issa Rae as host. Donald Glover, AKA Childish Gambino, is also slated to perform. All proceeds from the fundraising event go to CLF. She raised over $5 million from the gala last year. She further hopes to raise $3.1 billion for Global Partnership for Education to fund schooling worldwide.
The singer hopes that fans of Fenty Beauty will be as excited to feel as good as they look for backing a good cause! Those who aren’t into makeup but still want to donate can do so on the CLF WEBSITE HERE.