(Photo by Rachel Murray/Getty Images for Amazon)

Prepare Yourself, The Price Increase On Amazon Prime Is Here

Amazon has been talking about bumping the cost of Prime for a few months now, and that deadline is just about here.

We talked about the Prime increase a while ago, but now it’s here. With Amazon buying up everything in sight, including Whole Foods, it was just a matter of time. The price increase starts on May 11th, which is just 2 weeks away.

Amazon Prime, what a convenient little membership. It truly pays for itself if you order as much as the average Prime member, giving you that “free shipping” option. Depending on what sorts of things you’re ordering, of course. Plus it comes with movie rentals and some music too, among other benefits. All that for just $99 per year, at least for another couple weeks. Amazon is set to bump that price to $119 per year, adding 20%.

See also: Amazon now lets you track your package on a amp in real-time.

Ok, so the May 11th deadline is for new Prime members only. If you’re already a Prime member, you get the regular price until June 16th. The last time they bumped the price was in 2014, which moved from $79 to $99. A $20 increase, which is the same thing happening here now. The student price for Prime remains the same as it has been for the past few years – $59. So if you’re a student and want Prime, don’t forget to take advantage of their student pricing.

Why the price increase? Well, despite having huge amounts of customers, things are getting expensive over at Amazon. They’re producing more original content than ever, competing with Netflix and producing shows and movies. They’re spending a ton of cash on producing those things, and despite making $51 billion in sales this first quarter, they’re sort of passing some of the cost on to us. There’s a lot more to it of course, which you can read up on over here. Are you still interested in Prime after the price increase? Is the Prime increase still worth the cost to you?

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