According to Nylon, the pair portray a couple, caught in the mundane routine of day-to-day life, dressed in full 70’s attire. In true Gucci fashion, however, Del Rey and Leto are often seen sharing scenes with exotic animals, like tigers and snakes. Together, they are seen carting through a grocery store, dancing in a laundromat and relaxing in a nail salon.
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Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford, with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more through link in bio.
Creative director: @alessandro_michele
Art director: @christophersimmonds
Track Title: “The Swag”
Artist: Link Wray & The Wray Men
Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.
The concept was helmed by Glen Luchford, who shot and filmed the project, and creative directed by Alessandro Michele. The campaign was heavily influenced by 70’s Hollywood, with Del Rey and Leto fitting right into the time period. The film also features a cameo from Courtney Love, who is seen as a waitress serving Del Rey and Leto in a classic-looking diner.
Del Rey and Leto are extremely on brand in this campaign, with the official caption describing them as “individuals who live and love outside of social conformism.”
What do you think of the pair in the new Gucci campaign? Would you watch a throwback 70’s movie starring Del Rey and Leto?
To read more about the Gucci promotional campaign, click here.