Amazon & Google Go To War, Customers Left In The Crossfire

The latest developments in an escalating feud between tech giants Amazon and Google has started having an impact on consumers.

By austind03 on December 6, 2017
Amazon and Google
First Photo: (Photo by David McNew/Getty Images) Second Photo: (Photo by Ethan Miller/Getty Images)

An escalating feud between tech giants Amazon and Google is beginning to have an effect on consumers…

According to Billboard, Google has announced that it’s pulling YouTube from Amazon’s Fire TV and Echo Show devices.


They’re retaliating against Amazon’s refusal to sell certain Google products on their website. This begs the question, why won’t Amazon sell these Google products on their site?

It’s because the devices, like Chromecast and the smart speaker Home, compete with Amazon’s Fire TV and Echo speaker.

Each companies efforts to lead the tech field reflects their shared goal of embedding their products in consumers lives.

While these recent attacks between the companies may seem mild, they’re just the latest in series of back-and-forth squabbles that started years ago.

As their competition grows, the impact on customers will likely start becoming increasingly more significant and annoying.

As of now, YouTube will stop working on Fire TV beginning January 1st. Although it was already supposed to leave the Echo Show already, Amazon is making unauthorized versions of YouTube still available.

Learn more about the feuding right here.


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