Is Amazon Really Buying Target?

A tech industry analyst thinks that Target is about to get bought by Amazon, and he’s got some good points in his theory.

By nowproducerdave on January 3, 2018
(Photo by Scott Olson/Getty Images)

It’s just a prediction, but the prediction comes from Gene Munster. Who’s Gene Munster? He’s a fairly well-known guy in the tech-analyst world, and he’s got Bloomberg behind him backing up his claim.

Munster made eight predictions for 2018’s tech industry, one of which was that Amazon is looking to expand their business-end, and Target is a prime candidate to purchase. He says “Target is the ideal offline partner for Amazon for two reasons, shared demographic and manageable but comprehensive store count.” Amazon sells to families, and Target sells to moms, and putting those two strengths together will create a great powerhouse, and Target is already out there, as in they have stores all over the place, with a dedicated customer base in so many neighborhoods around the country.

There are some other people predicting what Amazon will do next as well. Another analyst (Tom Forte) thinks that Amazon might buy Lululemon (which seems more attainable if you ask us), and yet another analyst thinks Abercrombie & Fitch, Bed Bath and Beyond, and Advance Auto Parts are potential purchases for the internet store.

So maybe Target isn’t for sale and the prediction is totally wrong, but however you look at this year for Amazon, it sounds like they’re ready to spend some big bucks on a brick & mortar store or two. You may remember that Amazon bought Whole Foods last year, but they also already own some other big brands, like (an online video game streaming tool),, and (everyone’s favorite movie and celebrity database). Amazon has the cash to spend, and we’re curious what they’re cooking up for this year for sure.

In yet another prediction (yeah, people get paid just to make predictions apparently, someone seems to think that Amazon is interested in buying an entire bank chain. Like, checking accounts and all.

If you’re interested in reading some more (and it’s an interesting look into how companies buy companies), check it out here.

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